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Efficiency Report for Marketing and Advertising Agencies

Do agencies have the right processes and systems in place to maximize creativity?

Efficiency: Every Agency's Holy Grail?


69%

Too Many
Guesstimates

Agencies admit estimates underpinned by a certain amount of guesswork

42%

Automated & Manual
Systems

How accurate is information if there is no consistent way to measure? You can't manage what you can't measure.

28%

Rely on
Spreadsheets

How much time is lost reconciling data from multiple spreadsheets – one for time spent, one for costs, one for budget

"What we think we know about our business is massively open to personal bias – too often we base our thinking on 'I reckon...' rather than hard data."


Strategy Director

Where Technology Meets Creativity


  • Reduce excessive admin time and unbillable costs
  • Free up staff to focus on creativity
  • Simplify project scheduling and time tracking
  • Align resourcing and staffing pipelines
  • Increase accuracy of estimates and invoices
  • Increase agency-wide collaboration

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