Marketing Agency Leaders Leading Challenges
While a range of issues were raised, the majority fell into two broad categories: resource management and planning; and charging and profitability.
Resource Management & Planning Challenges
When asked to rank the top challenges their agencies face, our respondents captured a snapshot of an industry in which adequately staffing projects can be a struggle, creatives’ time is wasted and agencies are not making the best use of technologies to manage resources and planning.
Charging & Profitability Challenges
Our survey also revealed huge tensions surrounding how projects are priced and delivered. “Managing rising client expectations for faster, better, cheaper work” was chosen more frequently than any other response. Undercharging was another major issue identified by our respondents.
The Top 5 Marketing Agency Challenges in 2015
Managing Rising Client Expectations
Finding and Retaining Qualified Staff’
Undercharging Clients for Work Done
Staffing for an “Always On” Environment
Scope Creep Managment & Processes
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IS YOUR MARKETING AGENCY READY TO THRIVE IN THIS INDUSTRY EVOLUTION?
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“Deltek continues to study the challenges that creative agencies encounter on a daily basis, and we use this information to help agencies find the solutions that will help them stay successful and profitable. This important industry survey identifies many of the critical challenges firms are currently facing, and while agencies do have daunting obstacles to overcome to win in the marketplace, there is a clear path to success – tapping into agency business solutions and expert advice that help marketing firms run their operations better,” said Patrick Smith, SVP of Marketing at Deltek.