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Industry White Paper

The State of Creative Agency Land 2015

By ClickZ, Sponsored by Deltek

In the face of great adversity, is the marketing industry just surviving or is it thriving?

The last several years have been a rollercoaster ride for creative agencies across the globe. So how have marketers been coping? This whitepaper reveals the toughest challenges, most effective solutions and common pitfalls they are facing as they navigate the brave new world of digital marketing. From demanding clients and sliding profitability to the ever-present threat of staff burnout, our readers were brutally honest about how they’re coping.

Marketing Agency Leaders Leading Challenges

While a range of issues were raised, the majority fell into two broad categories: resource management and planning; and charging and profitability.

Resource Management & Planning Challenges

When asked to rank the top challenges their agencies face, our respondents captured a snapshot of an industry in which adequately staffing projects can be a struggle, creatives’ time is wasted and agencies are not making the best use of technologies to manage resources and planning.

Charging & Profitability Challenges

Our survey also revealed huge tensions surrounding how projects are priced and delivered. “Managing rising client expectations for faster, better, cheaper work” was chosen more frequently than any other response. Undercharging was another major issue identified by our respondents.

The Top 5 Marketing Agency Challenges in 2015


Managing Rising Client Expectations

Finding and Retaining Qualified Staff’

Undercharging Clients for Work Done

Staffing for an “Always On” Environment

Scope Creep Managment & Processes

PODCAST

Visibility Into Your Entire Marketing Agency is Critical

Visibility into every component of your marketing agency is key to success and driving profitability. In a recent webinar with industry insiders, Mary Warsinske and Callum Broderick, they discussed how leveraging a front end agency management platform provides the insight that these agencies need to keep the potential fires at bay, such as over-servicing, scope creep, going over budget, and employee burnout.

IS YOUR MARKETING AGENCY READY TO THRIVE IN THIS INDUSTRY EVOLUTION?

If you want to learn more about how agency management software technology can help you respond to change and flourish in the ever changing digital world – contact us today.


“Deltek continues to study the challenges that creative agencies encounter on a daily basis, and we use this information to help agencies find the solutions that will help them stay successful and profitable. This important industry survey identifies many of the critical challenges firms are currently facing, and while agencies do have daunting obstacles to overcome to win in the marketplace, there is a clear path to success – tapping into agency business solutions and expert advice that help marketing firms run their operations better,” said Patrick Smith, SVP of Marketing at Deltek.