SPI Join Dave Hofferberth from SPI Research and Brian LaMee from Deltek, in their candid discussion about sales and marketing effectiveness within professional services firms. Dave will review the results from his PS Maturity Model benchmark review, including the following key highlights:

  • Strategic KPIs in sales & marketing
  • Benefits of packaged services vs. custom offerings
  • How to create brand differentiation for your firm
  • Partnering for service delivery
  • Information infrastructure to support sales, marketing & delivery

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