Industry Paper

Snapshot of the Marketing & Communications Industry

What does a typical marketing agency look like today? With some much diversity among firms, so many blurred lines between disciplines, it's almost impossible to describe. Once agencies stuck to the rules. They wore the badge of either 'PR', 'marketing' or 'advertising'. Everyone knew what they were.

The digital age has revolutionized the marketing and communications industry. It is driving a host of new and emerging disciplines and changing the way firms think about themselves and the services they provide.

Please email me about news, products & research from Deltek

Your personal information, including your email address, will be held in the strictest of confidence and will never be shared with anyone as stipulated in our Privacy Statement.

The World is Falling in Love with Digital

Demand for internet-based services is booming and your agency’s client wants to capitalize on new and innovative ways of reaching out to their audience. How are you rising to the challenge?

News that the Direct Marketing Association has decided to launch a Search Council points to digital’s propensity for ’marketing mash-up’. Search is blurring into direct, PR is morphing into social media and social media is meshing into search.

The Guardian

Which direction will your agency take in 2015?
What are the top trends for agencies in 2015?

According to Forbes, “The Top 7 Online Marketing Trends That Will Dominate 2014”, released in September 2013 - it’s content marketing, social media and mobile marketing.

Helpful Qualities and Practices

With barriers to entry relatively low, the marketing and communications sector is becoming flooded causing fierce competition over clients and contracts. A flourishing business relies on more. It needs great skill, planning and foresight. It also pays to compare your firm against industry norms.

Understand the environment in which you operate

Be aware of how your firm measures up in the industry

Have an idea of what needs to be improved so that you can take the steps necessary to join the best

IS YOUR AGENCY PREPARED FOR THE FUTURE?

Do you have the right approach? If you want to discuss how technology can help you respond to change and flourish in the market – contact us today

Trusted Partner

A trusted partner that specializes in purpose-built solutions.

Process Management

Streamline processes from initial pitch to final delivery.

Industry Experts

Trusted industry expertise ensuring your agency is productive and profitable.