How To Escape The Cycle Of Over-Servicing
When you're giving away 7% of your agency’s time for free, it's high time to break from the cycle of over-servicing your clients.
Worryingly, this trap is a norm in the PR industry and the ramifications are far-reaching: from stressed-out staff and a broken business model to client disappointment and a fractured relationship.
This report by PR Week and Deltek, brings you strategic guidance, combined with practical steps, to lead you out of the closed loop of over-servicing.
In particular, it focuses on:
- managing strategic change and leading from the top
- changing the business model
- identifying and tracking pain points to avoid
- the benefits of a service level agreement
- installing systems and KPIs that operate throughout a project