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How To Escape The Cycle Of Over-Servicing

When you're giving away 7% of your agency’s time for free, it's high time to break from the cycle of over-servicing your clients.

Worryingly, this trap is a norm in the PR industry and the ramifications are far-reaching: from stressed-out staff and a broken business model to client disappointment and a fractured relationship.

This report by PR Week and Deltek, brings you strategic guidance, combined with practical steps, to lead you out of the closed loop of over-servicing.

In particular, it focuses on:

  • managing strategic change and leading from the top
  • changing the business model
  • identifying and tracking pain points to avoid
  • the benefits of a service level agreement
  • installing systems and KPIs that operate throughout a project