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2017 Marketing Services Industry Snapshot

Learn how to incorporate new ways of working and techniques to build profit and increase transparency in the Marketing Services industry.

In the Deltek Industry Snapshot 2017: Marketing Services trends report, you will read about key challenges facing the industry as well as tangible solutions designed to propel agencies to success. Key points include:

  • The continuing growth of digital
  • The importance of personalised data
  • The global impact of Brexit and the US election
  • The rise of experiential brands
  • The worrying trend of low margins

“In order to cope with economic disruption, marketing services agencies must find new ways of working, adapting traditional strategies and recruiting forward thinking talent.”